● Proudly made in India 🇮🇳

Yourdailyvitamin,finally not boring.

India's superfood gummy brand — daily, science-backed nutrition for every chapter of your life. Clean ingredients, real doses, never tablet-shaped.

5

Targeted formulas

21+

Vitamins & minerals

0g

Refined sugar in kids

POP UP pouch
Made in India 🇮🇳 Vegetarian · Pectin-based Third-party tested Free shipping over ₹999 COD across India Reply on WhatsApp No artificial colours OB-GYN formulated Made in India 🇮🇳 Vegetarian · Pectin-based Third-party tested Free shipping over ₹999 COD across India Reply on WhatsApp No artificial colours OB-GYN formulated Made in India 🇮🇳 Vegetarian · Pectin-based Third-party tested Free shipping over ₹999 COD across India Reply on WhatsApp No artificial colours OB-GYN formulated

As featured in

Vogue IndiaTinystepFeminaMid-DayThe Hindu

Meet the gummy

One bear. Five rituals.

A soft matte pectin teddy — vegetarian, no sugar dust, naturally tinted from the fruit and veg inside. Same shape across the range, so the only thing you have to remember is which chapter you're in.

Pectin

Veg base

Matte

No sugar coat

2g

Sugar / bear

POP UP signature green matte teddy bear gummy
Matte · soft · chewy
Veg · pectin

★★★★★ 4.9 · 1,200+ reviews

Real women. Real reviews.

From students in Mumbai to new parents in Kolkata to grandparents in Delhi — here's what they're saying.

★★★★★

Finally a folate I don't forget

"I'd been forgetting my prenatal tablets for months. The Conceive gummies are part of my morning chai routine now. Doctor approved it too."

Ananya R.

Mumbai · TTC

★★★★★

No fishy burps, no nausea

"The algae DHA was the big sell for me — my old prenatal made me gag every morning. These are gentle and actually taste like real food."

Riya M.

Bengaluru · 32 weeks

★★★★★

My new mom support system

"Shatavari + iron in one gummy. I'm exhausted but my energy has noticeably picked up. The pouch is also way easier to grab one-handed at 3am."

Sneha P.

Kolkata · 4 mo postpartum

★★★★★

My picky 6-year-old asks for them

"He thinks Bright Kids is candy. I love that there's actually choline and DHA in it, not just sugar and food colour. Subscription locked in."

Tanya G.

Delhi · mom of 2

Built for daily India. Without the boring bits.

Clean formulas

No artificial colors, no high-fructose syrups. Just what belongs in the pouch — and nothing else.

Bioavailable forms

Methylated folate, gentle iron, algae-based DHA — the forms your body actually uses.

Tested & trusted

Third-party tested batches, formulated with practising OB-GYNs and nutritionists.

FAQ

Questions? We got you.

Safety, sugar, shipping — we've answered the most asked. And if your question isn't there, it's one WhatsApp away.

Read the FAQ →
  • +Are POP UP gummies safe during pregnancy?
  • +How much sugar is in one gummy?
  • +Where are they made?
  • +Do you ship cash on delivery?
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