Algae-based DHA
100 mgOmega-3 sourced from algae (no fishy burps) — supports baby's brain and eye development through the third trimester.
★ Pouch > bottle
Made in India 🇮🇳
For pregnancy
Prenatal
A complete prenatal in a gentle gummy. DHA, iron, choline, iodine and the full B-complex — one daily packet of 4 gummies a day, sized to never trigger nausea.
₹49915 daily packets · 60 gummies · 15 days
₹499
Limited launch
15 daily packets · 60 gummies · 15 days
29
Days
06
Hrs
32
Min
56
Sec
Exclusive release · limited stock for Prenatal. Allotments confirmed over email.
- Algae DHA
- Choline
- Gentle iron
- Iodine
- B-complex
Inside the pouch
15 daily packets. 4 gummies each.
Every pouch holds 15 single-day packets. Tear one open in the morning, chew the four little bears, and you're done for the day. Built so you never miss a dose — at home, in your bag, on a flight.
15 daily packets / pouch4 gummies / packet60 gummies total15-day supply
Day 14 bears
Day 24 bears
Day 34 bears
Day 44 bears
Day 54 bears
Day 64 bears
Day 74 bears
Day 84 bears
Day 94 bears
Day 104 bears
Day 114 bears
Day 124 bears
Day 134 bears
Day 144 bears
Day 154 bears
Meet the gummy
Matte bear bite. Zero chalk.
- Flavour
- Honey-lemon · gentle on nausea
- Shape & colour
- Honey-yellow teddy bear
- Finish
- Soft matte · no sugar dusting
- Base
- Pectin · vegetarian
Who it's for
Made for you, specifically.
Pregnant moms across all three trimesters who want a complete prenatal that won't trigger nausea. Doctor-formulated, safe with most morning-sickness routines.
Best for
All trimesters
Take
1 daily packet (4 gummies) / day
Start
From a positive test
Pack
15 daily packets · 60 gummies
What's inside
Real doses. Real names.
No "proprietary blends" hiding behind buzzwords — every hero ingredient and why it earned its spot.
Choline (bitartrate)
55 mgThe often-missed nutrient that works hand-in-hand with folate for neural tube and lifelong memory formation.
Gentle iron (bisglycinate)
10 mgA non-constipating ferrous form paired with vitamin C for better absorption — without the metallic aftertaste.
Iodine (from kelp)
150 mcgSupports baby's thyroid and brain development — and helps mom's own thyroid stay balanced.
Folate + B6 + B12
600 mcg DFEMethylfolate plus B6 and B12 for steady energy, mood support, and healthy red blood cells.
Your daily ritual
Three bites. That's it.
01
Tear the pouch
Reseal-zip stays fresh for 90+ days. Travel-safe, no glass to crack.
02
Chew with chai
1 daily packet (4 gummies) / day after breakfast. Same time every day works best.
03
Feel it build
Most users notice a shift in 2–4 weeks. Stick with it — nutrients aren't magic, they're cumulative.
POP UP vs them
One daily packet vs a kitchen shelf of bottles.
POP UP 1 daily packet / day | Tablets / pills Generic bottle | Powders Scoop & shake | Generic multi Chemist shelf | |
|---|---|---|---|---|
| Daily cost (per day) | ≈ ₹33 | ₹40–₹80 | ₹50–₹120 | ₹15–₹25 |
| Format | 4 soft gummies in a daily packet | 3–5 horse-pill tablets | Scoop + shaker + water | 1 generic tablet |
| Taste | Real fruit, soft chew | Metallic, chalky | Gritty, often bitter | Coated — no taste, no joy |
| Active forms | Methylated folate, algae DHA, bioavailable iron | Mixed — often cheaper synthetic forms | Varies wildly by brand | Usually basic synthetic forms |
| Doses listed | Every active, printed on the pouch | Often hidden in 'proprietary blends' | Often hidden in 'proprietary blends' | Listed, but minimal |
| Travel-friendly | Slim daily packet, fits a pocket | Bottle, rattles, breaks | Tub + scoop — no chance | Bottle |
| Will you actually take it? | Yes — it tastes like a treat | Most people quit by week 3 | Sits in the cupboard | Maybe, if you remember |
* Daily cost based on POP UP ₹499 / 15-day pack. Competitor ranges are typical India D2C / chemist pricing.
What to expect
A realistic timeline.
Nutrition isn't magic — it's cumulative. Here's what most people honestly notice, and when.
Day 1
No more horse-pill gagging. Four small bites, swallowed with chai.
Week 2
Nausea days get easier — the honey-lemon note is intentionally calming.
Month 1
Iron + B12 start lifting that first-trimester wall of fatigue.
Through pregnancy
Algae DHA + choline build steadily — both peak in importance in the third trimester for baby's brain.
Backed by
Not just vibes.
OB-GYN formulated
Reviewed by practicing doctors in India.
3rd-party tested
Every batch, full panel, posted on request.
FSSAI registered
Manufactured in a licensed Indian facility.
Clinically-studied doses
Every active hits a real research dose.
★★★★★ Real reviews
What they're saying.
★★★★★
No fishy burps. No nausea.
"The algae DHA was the big sell. My old prenatal made me gag every morning. These are gentle and feel like food."
Riya M. · Bengaluru · 32 wks
★★★★★
Easy on a tough tummy
"First trimester I couldn't keep tablets down. Switched to POP UP and even on bad days I could chew two."
Pooja T. · Delhi · 2nd tri
★★★★★
Choline is the unsung hero
"Most Indian prenatals skip choline. So glad this has a real dose. Baby brain food, basically."
Megha B. · Chennai · 1st tri
FAQ
Things people ask first.
Is the iron dose enough?+
18mg is the daily target — if your bloodwork shows you need more, your OB-GYN may add a separate iron supplement. Our dose is gentle by design.
What about morning sickness?+
Most users find the gummy form much easier than tablets. The ginger note + small bites help — try splitting your dose if needed.
Is the DHA from fish?+
Nope — algae-sourced. Vegetarian, vegan, and zero fishy burps.
